Lisner is one of the most well recognised
food brands in Poland and the undisputed
leader in fishery products. The complete
change of brand identity is a consequence
of its new positioning. The key task for the
graphics was to communicate a warmer
brand image and to increase versatility of
the brand’s perception (Lisner is not just
about fish products). The new Lisner
identity is full of joy, optimism and modernity
while at the same time giving a sense of
solidity and security.

Opprinnelse: Poland

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